Luca Pietrantoni, PhD, is an Associate Professor in Social Psychology at the Department of Psychology, University of Bologna (Italy). He is coordinating a European project on traffic safety and smart mobility funded by Horizon 2020 framework of the European Commission. He is the Director of Second cycle degree in Work, organization, personnel psychology and services at the Department of Psychology, University of Bologna (Italy). His main research interests include human factors in transport, human-machine interface, and psychosocial dimensions of safety and risk. He has published in international academic journals, such as the Accident prevention and analysis, Risk analysis, Frontiers in Psychology.